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So you’re shopping for the perfect gift for your
significant other (or your aunt Maude or your dog
Fluffy) and finally find it. It’s on a web site for a
specialty store in Sri Lanka and you can’t believe
you’ve found it! But when you go to order it, you only
find an address and a line starting with “make cheques
payable to”. It could be weeks before they receive your
payment and approve it. It will take even longer for
them to send you that perfect gift you spent so long
searching for.
This scenario is now a thing of the past because of the
widespread use of electronic payment software. This
kind of application imitates actual financial
transactions, so that consumers are able to shop and pay
for merchandise on the Internet. It’s just like shopping
in a real mall. Payment software packages make this
happen by substituting online purchasing and payment
processes for the actual physical process which would
normally take place. There is usually an easy set of
instructions for the customer to follow. He or she needs
to provide banking or credit card information, but this
information remains secure as a feature of the software.
Electronic payment software makes businesses accessible
to an entire faction of consumers who only want to
purchase merchandise online. Why would any retailer or
service industry company want to exclude their business? |